4 Tips to Maximize Your Veterinary Conference ROI

Get expert advice on how to make the most out of your investment of time and resources in attending industry conferences

Remember the last time you got back from an industry event, buzzing with new knowledge, connections, and ideas?

Then days and weeks went by while you eased back into your daily grind, and the exhilarating momentum from the last conference became a fading echo of fleeting images and casual chatter. 

Don’t waste your investment of the registration fee, travel, meals, and time away from your practice, ever again!

Take these 4 pro tips to maximize the value of your next conference experience.

1. Act on your conference notes 

Take time to review and prioritize key takeaways from the conference. A perfect time to do this is in your hotel room at the end of the event.


Step 1. Ask yourself the following questions

  • Will this idea improve client experiences?
  • Will this idea enhance employee productivity and job satisfaction?
  • Will this idea improve patient care?
  • Will this idea increase revenue?

If yes, how will I implement them in my daily practice?

Step 2. Set SMARTER goals

  • Specific: Determine your objective
  • Measurable: How would you quantify your result?
  • Actionable: Set actionable, measurable goals for yourself or your practice. For example: “Increase compliance for early detection screens by 20%.”
  • Risky: A goal should be challenging but not impossible. You’re probably not getting out of your comfort zone if you only want to increase compliance 5 percent.
  • Time-keyed: Assign a deadline to every goal. Your goal would be to “increase compliance for early detection screens by 20% by December 31.”
  • Exciting: You need to be excited about achieving the goal to stay motivated.

Step 3.  Regularly revisit and refine these goals

Use daily or weekly reminders and checklists to stay on track and motivated toward implementation.

2. Follow up with new connections

That business card exchange wasn't just for show! Take proactive steps to nurture the connections you made during the conference. 


Write personalized notes on each card to jog your memory, and schedule follow-up emails or meetings shortly after the event. Capitalize on potential opportunities for collaboration, mentorship, or business partnerships.


3. Seize show specials before expiration

If you find a product or service that meets your needs, act decisively to take advantage of conference discounts. Don't miss out by procrastinating—make informed decisions and complete purchases before deadlines to enjoy maximum savings.


Besides our friendly faces, we always pack a few hot deals and free giveaways for conferences. Be sure to stop by the AIV Vet booth at the AVMA 2024 or IVECCS 2024

4. Share learnings with your peers


Your new knowledge shouldn't stay confined to your own practice. Organize meetings with fellow vets, technicians, or practice managers to share insights and discuss potential implementations. Whether it's updating protocols, introducing new services, or refining client interactions, collaboration ensures that everyone benefits from the conference experience.

Put this into practice at the AVMA and IVECCS 2024!


Bookmark this article and set reminders to review these 4 strategies when you travel to the next conference. This will ensure that your investment in attending pays off in tangible improvements for your personal growth and your practice. 

At AIV Vet, we are committed to supplying affordable veterinary equipment and expert service. We're here to empower practices, equipping them with the tools and know-how to deliver top-notch care. Looking forward to seeing you again soon! 


Reference:

Four mistakes conference goers make | Veterinary Practice News | March 11, 2024
The Beginner’s Guide to Goal Setting | Hyatt M. | March 22, 2022 

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